Solutions / Solo Founders
Your first SDR shouldn't be a person. It should be AI.
You built the product. You know the customer. You just don't have time to send 80 cold emails a day while also running your company. SalesDeveloper is the AI SDR for founders — it handles everything from prospect discovery to meeting booking, starting at $497 a month.
The Founder Sales Trap
Every hour you spend prospecting is an hour you don't spend on the product.
Founders are often the best salespeople their company will ever have. You understand the problem at a depth no hire ever will. You can answer objections from first principles. You close deals that a junior SDR would fumble.
But here's the trap: the skills that make you a great closer — deep product knowledge, customer empathy, technical credibility — are completely wasted on cold prospecting. Searching LinkedIn for operations directors at 100-person manufacturing companies, exporting CSVs, writing the same email twelve different ways, tracking opens in a spreadsheet. That is not founder work. That is administrative overhead that burns the most valuable hours in your week.
Every hour you spend in outbound sequences is an hour you didn't spend on your next feature, your next investor update, your next customer success call, or your own sleep. The opportunity cost is brutal and most founders underestimate it right up until they burn out or miss their pipeline targets.
The standard answer is to hire your first SDR. But that creates a new set of problems that are often worse than the original one.
The True Cost of an SDR Hire
What hiring an SDR actually costs you.
The salary is the starting point, not the total. When you factor in the full picture, an entry-level SDR is a $120K–$150K/year decision that takes six months to pay off — if they ramp successfully, which only about half of SDR hires do in the first year.
Fully Loaded SDR Cost
Base salary ($55–70K) plus employer taxes (8%), benefits (10%), laptop and software ($3–5K/year), and manager time spent on coaching, deal review, and pipeline calls. All-in cost: $85,000–$110,000 per year. Plus 0.1–0.25% equity for early-stage hires. Plus six months before they're productive.
SalesDeveloper Starter: $497/month
$5,964 per year. No benefits. No equity. No ramp time. First sequences launch the same day you sign up. 500 prospects per month, fully automated LinkedIn and email outreach, built-in meeting booking, and complete pipeline visibility in a single dashboard. Cancel anytime.
The Six-Month Ramp Problem
SDRs don't produce from day one. Industry benchmarks suggest a fully ramped SDR takes 3–6 months depending on product complexity. During that window you're paying full salary, spending significant management time, and still not seeing consistent pipeline output. SalesDeveloper starts running sequences on day one.
Zero Equity Dilution
Early-stage equity is your most precious resource. An SDR hire at pre-seed or seed typically takes 0.1–0.25% of your cap table — shares that could go to a critical technical hire, a strategic investor, or stay with the founders. SalesDeveloper never asks for equity.
The Pipeline Math
500 prospects a month. What does that actually mean for your business?
Run the numbers on what consistent, AI-powered outbound produces at typical B2B conversion rates.
Step 01
500
ICP-matched prospects engaged per month via email and LinkedIn sequences
Step 02
5–10
Qualified meetings booked per month at typical 1–2% cold outbound conversion
Step 03
$600K–$1.2M
Potential ARR impact at 1–2 new clients/month with $50K ACV
These are conservative estimates based on industry-average cold outbound conversion rates. Highly personalized AI-generated messaging at this volume routinely outperforms generic template sequences. Even at half these numbers, the ROI vs. a $100K SDR hire is not a close comparison.
Realistic Use Case
A B2B SaaS founder, an ICP defined in 10 minutes, and sequences running the same day.
Here's exactly what the setup looks like for a typical early-stage B2B founder.
The scenario
You're building a workflow automation tool for manufacturing companies. Your ICP is operations directors and VP of Operations at US-based manufacturing companies with 50–500 employees. You've closed three customers manually — all through warm intros — and you need to break out of the referral network.
What you do in SalesDeveloper
You open the ICP builder and set your criteria: industry (manufacturing), company size (50–500 employees), geography (United States), job titles (Operations Director, VP of Operations, Director of Manufacturing Operations). You add a signal filter — companies that have posted manufacturing or operations roles in the last 90 days, indicating active growth. You hit save.
SalesDeveloper pulls 500 contacts matching those criteria. It enriches each one with current company context — recent news, LinkedIn activity, technology stack signals — and generates personalized email and LinkedIn outreach for each contact that references something specific about their situation rather than a generic pitch. Sequences launch automatically on a multi-step cadence across both channels.
What you do next
Nothing. You go back to building the product. SalesDeveloper runs the sequences, monitors replies, handles scheduling conversations, and books meetings directly into your calendar. The first week of results typically surface 1–3 interested replies and at least one booked meeting. By month two, you're seeing a consistent drip of qualified conversations without touching the outbound motion at all.
That is what replacing your first SDR hire with AI actually looks like in practice.
How It Works
Four steps from setup to booked meeting.
Define your ICP in 10 minutes
Answer a short set of questions about who you sell to: industry, company size, geography, job titles, technology stack, and any additional filters like funding stage or headcount growth. SalesDeveloper turns your answers into a live prospect filter. No spreadsheet, no manual list-building.
The agent builds your prospect list
From a database of 300M+ verified contacts, SalesDeveloper pulls every prospect that matches your ICP. Each contact is enriched with current job title, company details, recent news signals, and LinkedIn data — everything needed to write a relevant, personalized first message.
Sequences launch the same day
SalesDeveloper generates unique email and LinkedIn messages for each prospect — not templates with a name field swapped in, but genuinely personalized outreach that references real context about their role and company. Multi-step sequences run automatically across both channels.
Booked meetings appear in your calendar
When a prospect replies with interest, SalesDeveloper reads the sentiment, handles basic objections, and routes qualified conversations toward a calendar link. You get a notification when a meeting is booked. Your only job is to show up and close.
$0
Equity Dilution
No cap table impact vs. 0.1–0.25% for an SDR hire
Days
Not Months to Ramp
First sequences live same day you set up
10 min
ICP Setup
From blank slate to active sequences in one session
Full
Pipeline Visibility
Every touchpoint, reply, and meeting logged automatically
Starter Plan — $497/month
Everything you need. Nothing you don't.
The Starter plan is purpose-built for founders running their own sales. No excess features, no enterprise overhead — just the complete outbound loop at a price that makes sense at pre-seed and seed.
500 Prospects/Month
500 ICP-matched contacts per month, fully enriched and ready for personalized outreach. Scale up to 2,500/month on Growth or 10,000+ on Scale as your pipeline needs grow.
Automated LinkedIn + Email
Multi-step sequences across both channels running simultaneously. Each message is individually generated based on contact-level research signals — not a mail merge with a first name substituted in.
Meeting Booking Included
Calendar integration handles scheduling automatically. Interested replies get routed to a booking link, the meeting lands on your calendar, and you get notified. No back-and-forth scheduling emails.
Start your AI SDR for $497/month.
No SDR salary. No equity. No six-month ramp. Define your ICP this afternoon and have active sequences running by tonight.