Pricing
Priced by people and modules.
That is the whole model.
SalesDeveloper is one of the twelve applications in the erp.io suite, so you pay for how many people sign in and how many modules they sign in to. Nothing inside SalesDeveloper is held back for a higher tier — no prospect cap, no message quota, no personalization you have to upgrade to reach. Every plan starts with 30 days free and no card.
Starter
Solo founders and small teams
$20/user/month
- SalesDeveloper, plus one other module
- Every feature inside it — nothing is held back by plan
- Unlimited prospects, sequences and replies
- Single sign-on across the suite
- Email support
Growth
Where most companies land
$99/month
- SalesDeveloper, plus any four other modules
- Extra users at $20/user/month
- Per-person module permissions
- Roles, audit log, and API keys
- Priority support
Scale
Multi-team and multi-entity
$399/month
- SalesDeveloper, plus any nine other modules
- Extra users at $20/user/month
- White label — your domain, your logo
- Multiple workspaces under one account
- SSO/SAML and SCIM provisioning
Enterprise
Agencies, portfolios, resellers
Contact us
- Every module, including ones not yet released
- Unlimited users and workspaces
- White label with reseller rights
- Dedicated environment and data residency
- Custom retention, advanced audit, DPA
Why users and modules, and nothing else
Every outbound tool on the market bands on prospect volume, and this page did too until recently — $497, $997, $2,497, sized by how many contacts you touch. That model charges you more for the exact behaviour the product is supposed to make cheap, and it means a five-person team that wants deep personalization has to buy a plan sized for a fifty-person one. The two numbers that actually drive our cost to serve are how many people sign in and how many applications they sign in to. They are also the only two numbers you can answer without sitting through a discovery call.
Modules
Twelve modules. SalesDeveloper is one of them.
A module is a whole application, not a feature flag — its own data, its own screens, its own agents, sharing one login and one business graph with the rest. Starter buys two of them, Growth five, Scale ten. Swapping one for another is a setting, not a renegotiation.
SalesDeveloper
This oneOutbound prospecting, sequences and booked meetings
CRM
Pipeline, deals, and contact history
Accounting
Ledger, AR, AP, and the close
CFO
Forecasting, scenarios, and board reporting
Projects
Tasks, sprints, and kanban
Chat
Team messaging with AI in the thread
Client Portal
Work orders and a client-facing workspace
Marketing
Campaigns, content, and attribution
Sign
Send, track, and countersign documents
PLM
Product lifecycle and the manufacturing graph
Legal
Caselaw research, drafting, and legal agents
Canvas
Whiteboards and visual collaboration
Enterprise includes every module, including the ones released after you sign.
Compare
What actually differs between plans.
Short table, because there is not much to say. Everything SalesDeveloper does is identical on every plan — what changes is how many people and how many modules.
| Starter | Growth | Scale | Enterprise | |
|---|---|---|---|---|
| Users | Per user, no minimum | 10 included | 50 included | Unlimited |
| Extra users | — | $20/user/month | $20/user/month | Included |
| Modules | 2 | 5 | 10 | All 12, plus new ones |
| Features within SalesDeveloper | All | All | All | All |
| Prospects, sequences, replies | Unlimited | Unlimited | Unlimited | Unlimited |
| Per-person module permissions | — | Yes | Yes | Yes |
| Workspaces | 1 | 1 | Multiple | Unlimited |
| White label | — | — | Yes | Yes, with reseller rights |
| SSO/SAML and SCIM | — | — | Yes | Yes |
| Support | Priority | Named lead | SLA-backed |
ROI
What you save vs. a human SDR.
The math is not close. A single mid-market SDR fully loaded costs more than a hundred times the annual cost of a Growth plan — and runs at a fraction of the volume and none of the consistency.
These figures use US national averages for SDR total compensation (base salary, commission, benefits, payroll taxes) and standard outbound tooling costs (sequencer, data provider, intent signals, LinkedIn Sales Navigator, CRM seat). Savings figures do not include the cost of recruiting, onboarding, ramp time, or turnover replacement — all of which add significant additional cost to the human SDR model.
| Cost Component | Human SDR / Year | Growth / Year |
|---|---|---|
| Base salary | $65,000 | — |
| Commission & variable comp | $25,000 | — |
| Benefits + payroll taxes (~25%) | $22,500 | — |
| Sequencer tool (e.g. Outreach) | $6,000 | Included |
| Data provider (e.g. Apollo) | $7,800 | Included |
| Intent signals (e.g. Bombora) | $12,000 | Included |
| LinkedIn Sales Navigator | $4,800 | Included |
| CRM seat + integrations | $3,000 | Included |
| Recruiting + onboarding (amortized) | $9,000 | — |
| Annual total | $155,100 | $1,188 |
| Annual savings | $153,912before recruiting costs |
Growth is $99/month for ten users and five modules — so the column above is the whole team's bill, not one seat's, and it buys four other applications alongside SalesDeveloper.
Why this page has numbers on it
Outbound software is a category where the published number and the number on the invoice are rarely the same. Seat minimums, contact tiers, credit packs, onboarding fees, and annual commitments negotiated per account mean that two companies buying the same product in the same month routinely pay very different amounts. The stated reason is that every go-to-market motion is different. The practical effect is that the price becomes a function of how much the seller thinks you can pay.
We have taken the opposite position, and it costs us something. Publishing means we cannot price-discriminate and cannot quietly charge more to a company that is desperate for pipeline. We think the trade is worth it, because the alternative is a category where nobody can compare anything without sitting through four discovery calls.
On charging per user
The honest objection to per-seat pricing is that it pushes companies to keep people out of the system, and a pipeline nobody outside sales can see is how you end up with a shadow copy of it in a spreadsheet. So the seat price is deliberately low — $20 a month, less than most teams spend per person on a chat tool — and the plans above include seats in blocks rather than metering every one. A ten-person company on Growth pays under $10 a head. At that level nobody is left out of a workflow to save money, which was the entire point of the old objection.
It is worth being clear about what a user is, because in an outbound tool the number could plausibly mean several things. A user is anyone who can sign in. Prospects are not users. Contacts in the CRM are not users. The people receiving your sequences are, obviously, not users. You are charged for your own team.
What is not included
Being specific about this is more useful than a feature matrix. No plan includes the cost of the mailboxes and sending domains themselves, which you buy from your email provider and we warm up for you. None includes a dedicated customer success manager below Scale, though every customer gets a named implementation lead during onboarding. And none includes migrating historical sequence data out of an existing tool, which is quoted as a one-off once your first sequences are live.
How to choose a plan without talking to us
Count the people who will sign in and the modules you actually want on day one. Under five people and two modules, Starter is cheaper than Growth and there is no reason to buy up. At five or more people, or a third module, Growth costs less than Starter would and is the plan almost everyone ends on. Scale is not about size so much as about needing white labelling, SSO, or more than one workspace — which is usually an agency running outbound for clients. Enterprise is for portfolios and resellers.
If you are between two plans, start at the lower one. Moving up is a same-day change and we credit the difference. Moving down after over-buying is a conversation nobody enjoys.
FAQ
On pricing.
Questions about enterprise pricing or custom contracts? Talk to us.
What counts as a user?
Anyone on your team who can sign in. Not anyone who is mentioned, assigned, sequenced, or emailed — a prospect in a sequence, a contact in the CRM, and a recipient of an AI-written message are none of them users and none of them are charged. The number on the invoice is the number of people with a login, which you can verify yourself on the members page.
Is there a limit on prospects or messages?
No. Prospects, sequences, replies and booked meetings are unlimited on every plan, including Starter. This is the part of the model that changed: pricing used to band on contact volume, which charged you more for doing the exact thing the product exists to do. Sending limits still apply per mailbox, but those come from your email provider and deliverability practice, not from your plan.
What happens after the 30 days?
Every plan includes 30 days free and we do not ask for a card to start one. When it ends, your workspace stays exactly as it is and becomes read-only until a plan is chosen — nothing is deleted, exported, or cancelled. Add a card and you are back where you were, with your sequences intact.
What if we go over the included users?
Extra users are $20/user/month on Growth and Scale, prorated and charged when you add them rather than at the next renewal. Nobody is ever blocked from inviting a colleague because a plan is full. At some point the arithmetic says to move up a plan, and the billing page tells you when.
Can we buy SalesDeveloper on its own?
Not as a separate subscription, and that is deliberate. SalesDeveloper is a module in the erp.io suite, so the smallest way to buy it is one Starter seat at $20/month, which also gets you a second module of your choice. A standalone plan would mean quoting a second monthly fee to a company already paying for the suite.
Can we change which modules we have?
Yes, from the modules settings page, and it takes effect immediately. Turning a module off does not delete its data — it stops being billed against your allowance and comes back with everything in it if you turn it on again.
Is a module a real application or a feature flag?
A real application. Each has its own data model, screens, and agents, and several were separate products before this suite existed. They share one login, one organization, and one business graph — which is the part that is hard to build and the reason to buy them together. A booked meeting landing on the right deal in the CRM is that graph doing its job.
Is there a discount for annual billing?
Two months, on any plan. Multi-year does not get a further discount — we would rather you be able to leave.
Start on the plan you think you need.
30 days, every module you picked, no card. If it turns out to be the wrong plan we will move you and credit the difference.